Word of mouth
Word of mouth is an effective method of marketing since the recommendations are coming from someone familiar—possibly who has had good experiences—and therefore gain a greater element of trust. The origins of the phrase are certainly direct and verbal (hence the title), but nowadays word of mouth can also include
The Influence of Social Exclusion Types on Individuals
The type of social exclusion can lead to different psychological needs of individuals, and, thus, affects the tendency of word-of-mouth (WOM) recommendation. There are three experiments in this research. Experiment 1 explores the influence of social exclusion types on the willingness of WOM recommendation.
Making the most of word of mouth
What makes a word-of-mouth recommendation great? There are several reasons that successful tradespeople find word-of-mouth recommendations great for business: Increased chance of work. If a friend or
Haenlein Libai 2017 Seeding Referral and Recommendation
haenlein-libai-2017-seeding-referral-and-recommendation-creating-profitable-word-of-mouth-programs - Free download as PDF File (.pdf), Text File (.txt) or read online for free.
Exploring social influence via posterior effect of word-of-mouth
Word-of-mouth has proven an effective strategy for promoting products through social relations. Particularly, existing studies have convincingly demonstrated that word-of
How does innovative customer knowledge influence electronic
This conclusion indicates that innovative customers generate electronic word-of-mouth recommendation behaviors precisely to obtain professional identity (positive
Item Recommendation for Word-of-Mouth Scenario in Social E-Commerce
Social commerce, which is different from traditional e-commerce where people purchase products via initiative searching or recommendations from the platform, transforms a social community into an inclusive place to do business by enabling people to share products with their friends. A user (<i>sharer</i>), can share a link of a product to their social-connected
(PDF) The Influence of Social Exclusion Types on Individuals
The type of social exclusion can lead to different psychological needs of individuals, and, thus, affects the tendency of word-of-mouth (WOM) recommendation. There
Capturing dynamics in the value for brand recommendations from word
Consumer word of mouth (WOM) about brands is an important concern for marketing managers. Extant research reports that consumers prefer and trust WOM recommendations more than traditional marketing communications (Nielsen, 2015) and that WOM can be more effective at persuasion than can traditional marketing communication channels
Person to Person Trust Factors in Word of Mouth Recommendation
Word of Mouth Recommendation Tom Heath, Enrico Motta Knowledge Media Institute The Open University, Walton Hall Milton Keynes, MK7 6AA, UK [email protected], [email protected] Marian Petre Computing Department The Open University, Walton Hall Milton Keynes, MK7 6AA, UK [email protected] ABSTRACT
Word of Mouth Marketing: The Power of
Word of mouth marketing, often abbreviated as WOMM, refers to any positive or negative customer recommendation about a product or company. It occurs
创新顾客心理所有权、关系质量对口碑推荐行为的影响-【维普期刊
MORE Based on social cognitive theory and relationship marketing theory,this paper explores the influence of innovating customer''s psychological ownership and relationship quality on word-of-mouth recommendation behavior.Based on the analysis of 364 valid questionnaires by SPSS
Frontiers | The Influence of Social Exclusion Types on Individuals
The WOM recommendation has become a new way of social communication with the pronoun of "Anli" (Chinese Internet buzzwords, means recommendation), "Zhongcao" (Same meaning as
How to Activate the Power of Word of Mouth and Personal Recommendation
Understanding the impact of word of mouth Word of mouth is the organic process of sharing information and opinions about products or services between individuals. This can happen in person or through digital channels like social media and review websites — the latter two being now the most prominent channels for opinion and recommendation
Montevideo battery word of mouth recommendation
Influences on consumer use of word-of-mouth recommendation This article reports the development and testing of a theoretical model of the initial stages of recommendation-based
Does strategic return promote word-of-mouth recommendation
the word-of-mouth recommendation of consumers with strategic return behav-ior is signicantly higher than that of consumers without strategic return behavior. More specically, this impact is achieved through improved consumer satisfaction. In addition, the positive eect of strategic return on word-of-mouth by increasing
The Influence of Social Exclusion Types on Individuals'' Willingness
As the pace of modern life accelerates, social exclusion occurs more and more frequently in interpersonal interactions. The type of social exclusion can lead to different psychological needs of individuals, and, thus, affects the tendency of word-of-mouth (WOM) recommendation. There are three experiments in this research. Experiment 1 explores the influence of social exclusion
The Impact of Self-Continuity on Fans'' Pride and Word-of-Mouth
The aim of this study was to examine the effect of self-continuity messages on fans'' pride and word-of-mouth recommendations (WOM), and whether messages regarding sport team performance and
Does strategic return promote word-of-mouth recommendation?
We find that the word-of-mouth recommendation of consumers with strategic return behavior is significantly higher than that of consumers without strategic return behavior.
Factors influence the choice of Word-of-Mouth recommendation
choice of word-of-mouth recommendation sources when making an online purchase decision. The research will be looking at understanding the role of WOM recommendation sources which include online and offline sources. LITERATURE REVIEW Word of Mouth Communication Word of mouth communication is the communication between two parties –
Item Recommendation for Word-of-Mouth Scenario in Social E
The problem of word-of-mouth recommendation is brand new but important, with the following three challenges: Ternary Relation Modelling: Different from traditional recommendation problem with only user-item binary relation, word-of-mouth recommendation is based on ternary relation composed of sharer, item and receiver. As a result, existing
Negative Electronic Word-of-mouth can Support Product Recommendation
Recently, electronic word-of-mouth (eWOM) communication has been included in various online recommender systems. However, the type of information that effectively recommends a product is not clearly understood.
Unlocking Word-of-Mouth Marketing: Strategies for Success
This is the power of word-of-mouth marketing—a shift away from impersonal advertising towards genuine, personal connections. 2. What is Word-of-Mouth Marketing? Word-of-mouth marketing, or marketing del passaparola, is the organic spread of information about a product, service, or brand through informal conversations. It''s the recommendation
创新顾客心理所有权、关系质量对口碑推荐行为的影响-【维普期刊
MORE Based on social cognitive theory and relationship marketing theory,this paper explores the influence of innovating customer''s psychological ownership and relationship quality on word-of-mouth recommendation behavior.Based on the analysis of 364 valid questionnaires by SPSS 21.0 and Amos 22.0,the results show that:innovating customer''s psychological ownership has a
Perceived Influence of Word-of-Mouth Recommendation on
a special ticket package and giveaway item (Chicago White Sox, n.d.). The Washington Capitals established a female fan club in 2008. Since then, game-day events Word of Mouth (WOM
The Influence of Social Exclusion Types on Individuals'' Willingness
Word-of-Mouth Recommendation. Front. Psychol. 13:862003. doi: 10.3389/fpsyg.2022.862003 The Influence of Social Exclusion Types on Individuals'' Willingness to Word-of-Mouth Recommendation
Influences on Consumer Use of Word-of-Mouth
It is argued that strong ties bear a more significant influence on the receiver''s behavior than weaker ties due to the frequency and perceived importance of social contact among strong-tie
(PDF) AN OVERVIEW ON TRADITIONAL AND
The main thrust of this study was to examine the effect of service brand communications on consumer responses in the telecommunications industry in the South-South Geopolitical Zone of Nigeria.
WORD OF MOUTH OPPORTUNITY: WHY RECOMMENDATION
Thomas A. Burnham and R. Bret Leary Researchers and practitioners alike rely extensively on recommendation likelihood measures to understand customer loyalty and, more explicitly,