Pricing and production R&D decisions in power battery closed
Our investigation focuses on how production R&D and government subsidy influence the pricing strategies of EV power battery manufacturer and retailer. The key findings
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This report encapsulates the strategy we followed giving the best result, maximizing our total revenue, sales and market share. CHALLENGES ENCOUNTERED Market pressure on pricing due to rivalry among existing competitors and the introduction of new competitors. Thus, influencing consumers'' bargaining power.
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Key Words: Pricing strategies, Indian Battery Industry, Marketing strategies, pricing methods in battery industry. INTRODUCTION: Marketing is the key function of any enterprises. However, the concept of marketing has been divided into four types, such as product, price, place and promotion. The price is the amount a customer pays for the product.
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Pricing and production R&D decisions in power battery closed
The optimal production R&D effort in production R&D strategy is lower than that in government subsidy for production R&D strategy, that is, g PN ∗ < g PS ∗.Proposition 1 indicates that if the government were to provide appropriate subsidies, this could significantly incentivize EV power battery manufacturer to enhance production R&D effort.
6 FAQs about [Battery Product Pricing Strategy Report]
What is the profit function of EV power battery manufacturer?
The profit function of the EV power battery manufacturer can be expressed as follows: (1) In the profit function of EV power battery manufacturer, stands for the profit of manufacturing power batteries from new components, while stands for the profit of remanufacturing power batteries from recycled products.
How does s affect the demand for EV power batteries?
Additionally, higher recycling and buyback prices incentivize the return of used batteries, further supporting a sustainable and efficient closed-loop supply chain. Fig. 5. Impact of s on decision variables. Fig. 6 (a) shows that the demand for EV power batteries rises if s increases.
How will the global battery market change in 2050?
Changes in the global market for batteries. (Source: IRENA Global Renewables Outlook 2020 (Planned Energy Scenario). The economic scale is estimated based on the unit price of the vehicle pack (global) as 20 000/kWh in 2019 → 10 000/kWh in 2030 → 0.7/kWh in 2050.
How does government subsidy affect electric vehicle battery production?
Government subsidy encourages manufacturer to increase production research and development effort and lowers the market pricing of electric vehicle power batteries, making these batteries more accessible to consumers.
How does production R&D subsidy affect EV power batteries?
Production R&D subsidy effectively incentivize manufacturer to invest, as it mitigates the investment risk associated with production R&D. As can be seen in Fig. 5 (b) and (c), when government provides subsidies for production R&D, the wholesale and retail prices of EV power batteries decreases with the subsidy amount increase.
Why do EV power battery manufacturers invest more in R&D?
When production R&D leads to cost savings in remanufacturing, it encourages EV power battery manufacturer to increase production R&D effort. Manufacturer adopting a “self-producing and self-collecting” approach are inclined to invest more in R&D to capitalize on further savings, leading to higher wholesale and retail prices.