
With after sales service, customer relationships do not end with the conclusion of a transaction, but are maintained for a product’s entire duration of use. Unfortunately, solar companies, especially in developing countries, grant after sales service much too little importance. This is fatal, as substantial deficits in after sales service. . Typical problems of an insufficient after sales service are: 1. customers don't know whom to contact in case of technical problems 2. if customers received contact data of technicians or the company, the data are often not. [pdf]
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